Destination Marketing Marketing Organization
Mukufamba uye kutenderera mazwi, DMO inomirira Destination Marketing Organization. Dzinomiririra kuenda uye dzinobatsira kukudziridza mararamiro avo ekufamba kwenguva nekushanyirwa.
DMO inouya nenzira dzakasiyana-siyana uye ine mazita akadai se "Tourism Board," "Gungano uye Vashanyi Bureau" ne "Tourism Authority." Izvo zvinowanzo chikamu chebazi rezvematongerwe enyika kana kugoverwa kunotarisira kukurudzira nzvimbo yakananga nekunyengedza uye kushandiswa maMICE kufamba .
DMO inotora basa rinokosha mukufambira mberi kwenguva refu kwekuenda, nekugadzira nzira inobudirira yekufambira uye yekushanyirwa.
Kana mushanyi, DMOs inoshanda senzira yekuenda kune imwe nzvimbo. Vanopa ruzivo rwezvino rukuru pamusoro penzvimbo yekuenda kune imwe nzvimbo, zvetsika nemitambo. Iko ichitoro chimwe chete, kuchengetedza kuvapo kwepanyama apo vashanyi vanogona kushamwaridzana nevashandi, kuwana magomo, mabhurocha, ruzivo uye mabhuku ekudhinda nemagazini zvakagadzirwa neDMO nevatengi vayo.
DMO inowanikwa paIndaneti inonyanya kukosha. Nhamba dzinoratidza kuti vanofambisa vanofambisa vachitsvaga mhando dzezvinyorwa zvepaIndaneti munguva yavo yekuita-kuronga mabasa. DMO mawebsite anochengetedza matanamende anhasi, mazita emahotera, zviitiko nezvimwe ruzivo rwekufambisa ruzivo zvinokosha zvikuru kune vanotarisira vashanyi vanozorora.
Maji epaIndaneti akazvitsaurira kune "nzira dzekushanyira" chaiyo kana kuti "kushanyira maziso" anonyanya kubudirira pakukwezva vashanyi vanofarira zvepamusoro-kutambira, zvekugadzirira, gorofu, hutano kana mamwe mararamiro ekufamba.
DMO imwe neimwe inoshandisa nzira dzinoenderana nehuwandu hwemari uye mararamiro anotarirwa. Sezvo mutemo, MICE inofamba inofanirwa kuva chinangwa chikuru chekuenda kune imwe nzvimbo nechinangwa chinodiwa. Sangano rekutengesa rinoita kuti hurumende inobhadhara hurumende yemitero. Uye DMO midziyo inowanzotorwa mukufarira kukwezva bhizinesi iri.
Kunyange zvakadaro, DMOs inofanira kugadzira mishandirapamwe inosvika kune vose vanofamba, kwete misangano yebhizimisi. Zvinomiririra mahotera, zvikwikwidzi, zvivako, maresitorendi nemamwe mabasa ayo vese vanofambisa vanobatana navo.
Kubhadhara DMOs
DMO vatengi, kureva, muenzi wezororo, mutambi webhandi uye vataridzi vemisangano, havabhadhari nekuda kwebasa. Izvozvo ndezvokuti DMOs inowanzobhadharwa nemari yekutambira hotera, nhengo dzinobhadharwa, hurumende dzinovandudzwa nedzimwe ruzivo rwehurumende.
Nhengo dzeDMO, dzakadai samahotera, nzvimbo dzinofadza uye dzinharaunda dzinonzwisisika dzinofarira zvikuru mukusimudzira kufamba nekushanyirwa. Kwete chete inopa mabasa, kuunza mubhadharo yemari yezvivako zvigadziridzo, inowedzera huwandu hwekuenda.
Chiitiko chekufambira mberi chinowedzera mikana yokuti mamwe maresitorendi, mabhizimisi, mitambo, mitambo nemitambo ichakwezva uye inotanga midzi munzvimbo.
DMOs At-A-Glance
DMO inobatsira pamari yehupfumi hwekuvaraidza uye MICE yekushanyirwa mune imwe nzvimbo inowanikwa.
DMO inotarisira, kuumba uye kushandisa mishandirapamwe yekutsvaga uye kukurudzirwa kukurudzira vafambi kuti vashanyire kwavanoenda
DMOs dzinotsigira kuwedzera kwekutsvaga kwekutsvaga kuti kuwedzere ruzivo rwevaenzi.
DMO inogadzira mishandirapamwe yekukwezva magungano, misangano, uye zviitiko kune imwe nzvimbo inosvika. Vanoshanda pamwe chete nevarongeri vemisangano kuronga zviitiko zvinobudirira zvinoratidza nzvimbo uye nzvimbo dzaro dzenharaunda nenzira yakanakisisa uye inonyengera.
DMO inobatana nevanofambisa, vanogara muzororo uye vaMICE, vadzidzisi vemisangano, vanogungano, vafambi vebhizimisi, vafambi vekushanyira uye vanofambisa mafambisi vane FIT uye boka rekufamba clientele.
Economics yeDMOs
Kufamba nekushanyirwa kune imwe yenyika dzinokurumidza kukura mune zvehupfumi pasi rese. Inotora basa rinokosha mukusimudzirwa kwekuenda kune dzimwe nyika. Maererano nenhamba kubva kuWorld Travel and Tourism Council (WTTC), iyo shandisi inoshandisa vanhu vanosvika mamiriyoni zana, vachimiririra zvikamu zvitatu zvebasa rezvepasi rose. Pasina mubvunzo, iyo inokweretesa kukurudzira kufamba nekushanyirwa.
Maererano neboka rinotungamirira dhizimusi, iyo Destination Marketing Association International (DMAI), imwe neimwe $ 1 inoshandiswa pakuenda kutengeserana inokwana $ 38 mumashandisi ekushanyirwa kune dzimwe nyika mumisika.
Hazvishamisi, saka mamwe madhora mabhiriyoni mana pagore anoshandiswa pamari yekubhadhara uye mari yeDMO munyika yose.