Iko kushanduka kubva kune mileage-yakagadzirirwa kupedza-based programs kunokubata iwe
Nenzira, mapoka ehurumende akabhadhara vatengi vavo kuburikidza nemapurogiramu ekuvimbika anopa zvikwereti kana makiromita zvichienderana nechekufamba rwendo munguva yekuenda. Asi dzimwe nhamba dzeyo ndege dziri kuenderera mberi kumashandisirwo emitambo inobvumira nhengo kuunganidza mibairo uye kuwana mari kuburikidza nemari yemari inoshandiswa paitikiti kunze kwemafambi akayerera. Hezvino izvo zvaunoda kuziva pamusoro pekushandura kunoendesa kushandiswa-kuvimbika.
Kushanduka kwekushandisa-kupedza kuvimbika
Kuti tinzwisise kuti nei mamwe makambani ari kuenda kupedza-based, ngatitarirei kuti nei vatengesi nemakambani ehurumende vachibhadhara zvirongwa munzvimbo yekutanga. Dzorera vatengi chinhu chinokosha kune rimwe bhizinesi, uye nokupa zvikomborero kana zvinhu zvakasununguka nemashandi, vatengi vanokurudzirwa kuramba vakatendeka kune mumwe mutengesi kana kambani.
Asi kana zvasvika kune dzimwe ndege, kwete vatengi vose vanosikwa vakaenzana. Flier A iyo inokwereta $ 4,000 kune imwe yendege yokutanga kubva kuNew York City kuenda kuSan Francisco inotora yakaenzana neFlier B iyo inotenga ma $ 10 $ 400 ehupfumi kune imwe nzira. Asi pakati pekutakura mitoro, kushandiswa kwevatengi nguva uye mu-ndege dzinoshandiswa, Flier A inonyanyobatsira zvikuru kune ndege. Asi, pasi pemairaire-based rewards scheme, Flier A neFlier B vari kuwana nhamba yakafanana yemakiromiti pateti. Kuti uchengetedze vatengi vanobhadhara zvakadai seFlier A, zvinonzwisisika kuti ndege dzingabatsire zvakasiyana.
Mhinduro yacho inopedza-based loyalty programs.
Ndinoshushikana sei nekupedza-kuvimbika kwakatendeka?
Pasi pemari-inotsigirwa kuvimbika mapurogiramu, ndege dzekuendesa ndege dzinopa mubayiro wevatengi vavo vanodhura zvikuru. Vafambi vanopedza zvakawanda, vanowana zvakawanda. Kana mutengi ari kubhadhara mari shomanana, vanozoshanda nenzira yavo kumigumisiro yendege nokukurumidza, kusvika kuhutano hwakanaka munguva pfupi kuti vawane zvigaro zvakadai sekugara kwekugara, kubhejira kwekutanga kana zvimwe zvekubhadhara mitoro.
Vashandi veElite vachawanawo mamwe mapepa apo vanotenga kukosha kwakadaro kwevatengesi sevasina hupfumi kana vasiri vanyoro.
Kuenda kunopedza-kuvimbika kunobatsira purogiramu-yakamanikidzwa nevashambadzi vemabhizimisi vane midzi yakadzika yakakwana yokutenga zvinodhura zvemaawa ekupedzisira. Izvo zvipfeko zvefambisi zvichawana makiromita zvakakurumidza kudarika mune tsika dzakatsika-based-based based. Asi kupedza-based programs zvinowedzera kuoma kune avo vanotenga zvakanyanya-kutengesa zvekutengesa mari kuti vawane mibayiro.
Kubva kuSouth-West kusvika ku Starbucks
Nzira yakanaka yekunyatsonzwisisa kuti kutama kubva kune mileage-yakagadzirirwa kushandisa-kuvimbika kuvimbika mabasa ndekuenzanisa nekambani yakagamuchirwa nepamusoro pekunyorwa kwepurogiramu yavo yekutendeka - Starbucks. MunaFebruary 2016, mutambo wekhofi unozivikanwa munyika yose wakaratidza kuti wakashandura mutengo wake-based reward reward program kune imwe nguva-yakashandiswa. Pamberi pese, mutengesi mumwe nomumwe wakawana nyeredzi imwe, pasinei newaini yakakura kana mutengo. Saka izvi zvaireva mangwanani angu Venti Vanilla Latte akandigamuchira mubairo mumwechete - imwe nyeredzi - semutengi pamberi pangu uyo akapedza hafu zvakanyanya sezvandaiita paTall Blonde Roast yake. Asi, apo isu tose taiwana nyeredzi gumi nembiri, isu tose takakodzerwa neVenti Vanilla Latte, kunyange dai iyo nyeredzi gumi nembiri dzakapiwa kuburikidza nokutenga zviduku 12, zvishoma zvekofi.
Pasi purogiramu itsva yakashandisa-purogiramu, vatengi vanowana nyeredzi mbiri pamadhora ose akapedza. Kunyange zvazvo zvichatora isu tose 125 nyeredzi kuti tiwane mubairo wekusununguka, ndichakwanisa kuwana mubairo iwoyo nokukurumidza neVenti Vanilla Lattes, tichienzaniswa naVaTall Blonde Roast.
Kuita nguva yekupedzera kuvimbika kunoshanda iwe
Kuendesa kupedza-based based loyalty programs zvatoitika kune dzakawanda dzeEurope neUnited States. Delta neUnited switch kumapeto kwe2015 uye American Airlines yakaronga purogiramu yavo yekuvimbika kubhadhara mazendo kubva pakiti yetikiti shure munaAugust.
Iyi kuchinja kunokanganisa chikamu chezvipfeko zviri kurasikirwa. Ava ndivo vatengi vanounganidza zvikamu zvavo uye makiromita kuburikidza nekudhura mabhiriji ekuderedzwa, kana kusarudza mabhasiro emadhora akawanda asingasviki pamusoro pezvikepe zvakananga. Ichokwadi ndeyekuti, vatengi vachange vachiwana mari shomanana makiromita pasi pekupedza-based loyalty programs.
Asi iyo nzira inopa mukana wevatengesi vese vari nani-vatangi vekirasi uye vashandi vemabhizimisi ekupedzisira.
Vatengi vanobatsirwawo nezvigaro zvekupa zvipo zvinowanikwa zviripo - kuora mwoyo kunowanzoitwa kune chero munhu anofamba achibhururuka pane zvayo. Kubva munaJanuary 2015, Delta yakaita chikamu chechikamu makumi mashanu kubva mubhadharo. Ivo vakawedzerawo mamwe maropafadzo anokwanisa kudzikinurwa pamakiromita ezasi.
Kunyange zvazvo kuchinja kuri kuita kuti vashoma vatendi vakatendeka varege kufara, zvinogona kuva mamiriro ezvinhu anobatsira kana iwe uchiziva nzira yakarurama yekushandisa nayo.