Sezvo nzvimbo dzekutengeserana dzichienda kunorambidza kubvarura nokuti vanofunga kuti "yeAmerican system yekudzinganisa isinganzwisisiki kumapoka ose anobatanidzwa," vatengi vari kukurudzira zvakare pamusoro pekusava nekutsika. Horizon Media yakatsvaga vanhu 3 000 vari munharaunda yayo yekutsvakurudza uye vakawana kuti 81% yevaAmerica vashandisi vasati vagadzirira kugamuchira zvidzidzo zvinopesana, nepo Millennials uye Generation Z dzakasununguka kuchinja.
8 kubva pavatori vezvokudya vanotarisira nzvimbo iyo, iyo ndiyo chisarudzo chokupa zano pavanosarudza zvichienderana kana kana vasina ivo vane ruzivo rwakanaka rwebasa. Vanopfuura makumi mashanu kubva kune makumi mashanu vevaya vanosarudza iyo status quo vaitya kuti vaizokwanisa kurasikirwa nebasa pamusoro pebasa rinotarisirwa, uye vawane basa rakashata kunyange zvazvo vaibhadhara mari yakafanana sevamwe.
Apo vashandi vakwegura vangazeza kubvuma kuchinja, Mireniyali uye Gen Z vakagadzirira kugadzirisa zvekuvandudza: 29% yevanhu vane makore 18-34 vakataura kuti kuvhara kwaive kusingagumi uye kusaruramisira tsika ne18% yevanhu vane makore 35-49 ne13 % yevanhu vane makore 50-64. Kururamisira kwaiva chinhu chinonyanya kukosha kune avo vaisada kusunungura: 62% yevaya vanosarudza kusina kuputika zviti zvichaita kuti mavhavhareji awane mubayiro wakanaka uye unobatsira (vs. 32% vaida zvinhu kuti varambe vari), uye 45% vakati gore rino rakagadziriswa rakapera (rinodarika 15% pakati pevaya vaida zvinhu kuti varambe vachiita).
Vanhu vakatarisa kuongororwa havasi ivo voga kuti vatende kuti kuvhara kunogona kukonzera kusaruramisira . Vamwe vanoti kukanganisa kusinganzwisisiki nehutano hwebasa uye kunogona kuvakirwa pamusana pekusarura kwemadzinza kana zvepabonde, asi vamwe vanoti kukamanikidza vashandi kurarama mazano avo kunogona kukonzera kuoma uye kushayiwa mamiriro ezvinhu evashandi ava.
Vaya vanoda kuvhara uye vanotenda kuti hapana mitemo inobvumira inobvumira vatengi kuti vanyatsofanotaura kutarisira mari uye vanoona kuti mari yezvokudya zvose yakananga mberi. Rich Simms, EVP, Kutungamirira Partner paLed Media. "Zvokudya zvezuva ramangwana-vanoenda vanogona kuwana kuti kusafanirwa kufunga pamusoro penheyo yacho ndiyo inonyanya kubatsiro yebasa rose. Kugamuchirwa kunoita kuti kuchinja iko iko kunogona kunge kuri mberi kwechimwe chinhu chichava chimiro chemazuva gumi. "