Kukurudzira bhizimusi kuenda kune imwe shanduko ine simba yekukurudzira vashandi
Chinhu chakanaka chekufamba kwebhizimisi chakabatana nekukurudzirwa kufamba. Kukurudzira kunokufambisa kunosangana nebhizimisi yakagadzirirwa kukurudzira kana kukurudzira kubatsira mabhizimisi kuti vabudirire.
Kukurudzira kwekufambisa kunofamba kwebhizimisi inobatsira vashandi kana vashandi kuti vawedzere mamwe mabasa kana kuti vasvike kune chinangwa.
Maererano neIncentive Research Foundation: "Kukurudzira Mapurogiramu ndechimwe chinhu chinokurudzira kuwedzera kubudirira kana kuzadzisa zvinangwa zvebhizimisi umo vatori vechikamu vanowana mubairo zvichienderana nehuwandu hwekubudirira kunoitwa nevatungamiri.
Purogiramu yakagadzirirwa kuti ione vanowana nekuda kwezvavakaita. "
Melissa Van Dyke, purezidhendi weIncentive Research Foundation (IRF), ane zvakawanda zvokutaura pamusoro penyaya. I IRF isangano risina purofiti iro rinobhadhara zvidzidzo uye rinokurudzira michina nekuda kwekambani inokurudzira. Inobatsirawo masangano kuvaka shanho dzinokurudzirwa uye dzinobudirira hurongwa. Heano izvo zvaakatiudza.
Ndezvipi Bhizimisi Rokufambisa uye Rakashanda Purogiramu Yevashandi?
Kwemazana makumi emakore, vatungamiri uye vadzidzisi vemabhizimisi vakashandisa chivimbiso chekuenda kune dzimwe nzvimbo dzinofadza kana dzisinganzwisisiki sechinhu chinokurudzira kune vose vari mukati uye avo vanobatsirana navo. Izvo zvizhinji zvevanhu vasingazvizivi, zvisinei, ndezvekuti pamusoro pemakore makumi maviri ekupedzisira kwakave nenzira dzakawanda dzekutsvakurudza-dzakagadziriswa uye dzakanakisisa maitiro zvakakonzerwa nekufambisa kwekukurudzira. Saizvozvowo, mhizha rose revashandi ikozvino rine ruzivo rwekushandisa kukurudzira kufamba sechishumo chekusimudzira mukati memasangano.
Sezvimwe chikamu chekudzidza kwayo, "Anatomy of Incentive Travel Program," IRF yakapa tsanangudzo inotevera yeChirongwa chekufambisa Mapurogiramu:
"Kukurudzira Maitiro Okufambisa inzira yekukurudzira kuwedzera kubudirira kana kuzadzisa zvinangwa zvebhizimisi umo vatori vechikamu vanowana mubairo zvichienderana nehuwandu hwekubudirira hunoitwa nevatungamiri. Earners vanopiwa mubayiro nerwendo uye purogiramu yakagadzirirwa kuziva vanowana zvavanenge vaita . "
Ndivanaani Vanofanira Kuve Navo Uye Sei?
Munenge mhirizhonga yese, kukurudzira mapurogiramu ekufambisa inowanzoshandiswa senzvimbo yekukurudzira mukati kana kunze kwekutengesa mapoka, asi sangano chero ripi kana sangano rinoshanda rinogona kuvashandisa zvinobudirira kana pane mukana wekubudirira kana zvinangwa zvisingashandisi zvebasa.
Tsvakurudzo yapfuura yakagadzirwa naStelovitch, Clark, naCloly vakatora danho rechitanhatu rinobatsira vadzidzisi vepurogiramu kuti vaone kuti zvii zvinokurudzira zvingave zvinobudirira uye kupa mazano ekushandiswa.
Chiitiko chekutanga cheUno Improvement by Incentives (PIBI) muenzaniso ndeyekuongorora. Munguva yechirongwa chekuongorora, vatungamiri vanotsanangura kuti pane zvipingamupi pakati pezvinangwa zvehutano uye kushanda kwekambani uye apo chinokurudzira ndicho chikonzero chinokonzera. Chinokosha pakuongorora uku ndechekuita kuti vateereri vatungamiri vave vane unyanzvi uye zvishandiso zvinodiwa kuti vavhare gaka rakadikanwa. Kana izvi zvikavapo, zvino chirongwa chekufambisa chinokurudzira chinogona kunge chiri chisimba chakasimba.
Ndezvipi Mimwe Mienzaniso Yekukurudzira Mapurogiramu uye Kukosha Kwavanopa?
Muchiitiko che "Long-Term Impact of Incentive Kufamba paIndaneti yeInishuwarenzi," tsvakurudzo yakawana kuti mari yose yehurongwa hwekufambisa kune mumwe munhu akakodzera (nevashanyi vavo) yaive inenge $ 2 600.
Kushandisa mutengo wegore roga roga we $ 2 181 kune avo vanogona uye pakati pevashandi pamwedzi yekutengesa kwema $ 859 pamushandi asingakodzeri, mari yekubhadhara yepurogiramu yakanga inopfuura mwedzi miviri.
MuAnatomy yeInstentive Travel Program (ITP), vatsvakurudzi vakakwanisa kuratidza kuti vashandi vakawana zvakanaka vanowanzoita zviri nani nekugara nekambani yavo kwenguva refu kupfuura vezera ravo. Net inoshandiswa mari uye hutori hwevatori vechikamu muItP hwakanga hwakakwirira zvikuru kune avo vasina kuita.
Pakati pevashandi vanosvika 105 vakapinda rwendo rwekurudziro rwekambani, 55 muzana vaiva nehuwandu hwekushanda kwepamusoro uye hutano hwemakore mana kana kupfuura, kubudirira (zvinowanikwa zviri nani kupfuura mushandi wevashandi), uye 88.5 muzana vaiva nemitambo yepamusoro yevhidhiyo. Asi zvikwereti zvekukurudzira mazano epamberi haisi mari chete uye nenhamba.
Ichi chidzidzo chakanyorawo huwandu hwehupfumi hwehutano, kusanganisira hutano hwakanaka hwehutano uye mamiriro ekunze, uye hwakarondedzera zvikomborero kumharaunda iyo chirongwa chekufamba chakashandira.
Ndezvipi Zvinetso Zvinosanganiswa Nokubatana Purogiramu?
Zvinonyanya zvinetso nemapurogiramu anowanzove ari mukati mehutano hwakasimba uye kuita chirongwa chinobudirira chinoratidza zvimwe zvekudzoka.
Nzira yekudzidza kweICTP yakapa zvinhu zvishanu zvakakurudzirwa kuti zvikurudzire kufamba maitiro ekubudirira. Tsvakurudzo yakagumisa kuti, kuitira kuti kuwedzere kubatsirwa kwehurongwa hwekufambisa kwekurudzira, chiitiko chekufambisa chiitiko chinofanira kuve nechokwadi chekuti zvinangwa izvi zvinowanikwa.
- Mitsara yekuwana uye yekusarudza yemubairo inofanira kunge yakanyatsobatanidzwa kune zvinangwa zvebhizimisi.
- Kukurukurirana pamusoro pegurogiramu uye vatori vechikamu 'kufambira mberi kune zvinangwa zvinofanira kuva zvakajeka uye zvisingagumi.
- Kugadzirwa kwepurogiramu yekufambisa, kusanganisira nzvimbo dzinofadza, nguva dzekushandira pamwe, uye nguva yekuzorora yevari kuwana, inofanira kuwedzera kune mufaro mukuru.
- Vatevedzeri uye vatungamiri vakuru vanofanira kuita sevane simba kuti vatsigire kuzvipira kwekambani purogiramu yekubhadhara uye kubvuma.
- Ikambani inofanira kuchengetedza zvinyorwa zvakajeka zvinoratidza kubereka kwevanowana uye zvipo zvavo kumari yemari yekambani.
- Earners inofanira kuonekwa.
- Panofanira kuva nemikana yekubatanidza vatambi vepamusoro kuvaka hukama nevamwe vanoita zvepamusoro uye mashizha ekufambisa.
- Panofanira kuva nekubatana pakati pevashandi vepamusoro uye vatungamiri pamusoro pezvakanaka nemaitiro.
- Earners inofanira kukurudzirwa kuramba ichiita panzvimbo yakakwirira.
Kuwanda kwehutano hwekubatanidza kuisa munzira yekukurudzira inokurudzira kunowedzera kuva dambudziko kune varonga panguva ino vachibvumira vatori vechikamu kuti vashandise anenge makumi matatu kubva muzana zvehupenyu hwavo mumisangano.
Chii chinonzi ROI paMhando dzeMapurogiramu?
Mukutsvakurudza kwekutsvakurudza, "Ko Kufambisa Kunokurudzira Kunovandudza Kubudirira? "IRF yakawana kuti Incentive kufamba ndiyo yekutengeserana zvishandiso inoshanda zvakanaka mukurera kutengesa kwekugadzira. Munyaya yekambani yakadzidzwa, kubereka kwakawedzera nekusvika kwe18 muzana.
Muchidzidzo "Kuenzanisa ROI yeZvinhu Zvokukuridzira Zvirongwa," muenzaniso ROI (kudzokera kune inotengeswa) purogiramu yekutsvaga kwevatengesi uchishandisa data ye-post-hoc sezvo boka rekutonga raiva 112 muzana.
Kubudirira kwezvirongwa izvi zvakasununguka kunobva pakuita kuti purogiramu yakagadzirwa uye inopedzerwa sei. Chidzidzo "Kuongorora Nzira dzeZvitsva dzeZvitsvaidzo dzeZvitsva" dzakawana kuti kana sangano risina kutarisa kuchinja kwaidiwa kuitika mukati nekumusoro, nzira dzekufambisa Hurongwa hwaizove dzakapa -92 muzana ROI. Zvisinei, apo kuchinja uku kwakaonekwa uye kushandiswa, purogiramu yakaona ROI chaiye ye 84 muzana.
Ndeapi Ikozvino Maitiro?
Icho chinonyanya kuitika muInstentive Travel Programs (uye nhamba yakatarwa yevaronga vari kushandisa zvisarudzo izvi) ndeizvi:
- Social Media Promotion (40%)
- Virtual (33%)
- Mutoro wezvemagariro evanhu (33%)
- Wellness (33%)
- Game mechanics kana gamification (12%)