Basa revanhu mune zvekugara ndiro chinonyanya kukosha chevatengi vemazuva ano, nevatambi vakura vakaita seGoogle neMicrosoft vachikwira paChinhu Chakanaka Kwemagariro evanhu (CSR) bandwagon. Makambani akawanda ari kutochinja mararamiro avo emabhizimisi zvakakwana kuti aise maitiro evanhu vane hutano, nekufunga kuti vanogona sei kuvaka purogiramu inobvisa mafungiro akanaka kune nyika yakavapoteredza.
Muenzaniso-we-Mumwechete
Kunyange zvazvo makambani akawanda anotarisa zvakananga pamusoro pezvirongwa zve CSR senzira yekudzorera, iyi inongova chinhu chimwe chebasa ravo rose.
Zvadaro pane iyo masangano ari kuvaka mabhizinesi avo maitiro ekutungamirira mabhizimisi ane mutoro. Imwe-ye-imwe yemuenzaniso inzvimbo itsva uye yakakurumbira yakakurumbira yemabhizimisi emabhizimisi uye inoratidza nzira yekuvaka kambani mukuita zvakanaka.
Makambani akafanana naTom's Shoes akashandisa imwe-ye-imwe yemuenzaniso, muenzaniso webhizimisi unofambidzana mune zvematongerwe enyika umo mune chimwe chigadzirwa mutengi achitenga, chinhu chakafanana chinopiwa kune chinangwa chakanaka, ndivo vatsva pavanosvika pakugadzirisa kurwisa urombo. Vakashandisa iyi muenzaniso kuburikidza kupa zvipfeko kune mumwe munhu ane ruzivo rwemarudzi maviri akatengwa. Kubva kubudirira kwaTom, mabhizimisi akawanda ekutengesa akatora mhando iyi.
Kunyange zvazvo kutengesa kwakaona kubudirira kwakanyanya kune mumwe-kune-mumwe, haisi iyo yega indasitiri inogona kubudirira nemhando iyi yehurongwa hwemagariro evanhu. Kufambisa imabhizimisi inovakirwa pamitemo uye munzvimbo dzomunharaunda.
Kuchengetedza uye kuita zvakanaka kunoda kuva muyero, kwete chisarudzo. Kuti izvi zviitike, makambani mumakambani ekufambisa anofanirwa kuisa pfungwa pakubatanidza maitiro emabhizimisi anotarisira mumasangano avo.
Zvikwereti Zvichishandisa Muenzaniso-Wokutanga
The Store Store
IWatch Store, mutengesi mukuru wevanyaradzi muUnited States, akashandisa imwe-ye-imwe yemuenzaniso pamwe nekubatana kwayo neMhuri Promise, sangano rinotsigira vanobatana vanotaura nezvemhuri dzisina pokugara.
Kuzvienzanisa pachavo mushure megadziriro yaTom, nokuti nyaradzi wese akatengwa, The Company Store yakapa imwe kumhuri isina musha mune zvaidiwa.
Uyezve, The Company Store yakabatanidzwa nehumwe hutano hwakasiyana-siyana hweCSR kuti hudzose kuburikidza neRonald McDonald House, Haiti Kudengenyeka Kwepasi , nemamwe masangano.
Warby Parker
Magirazi akatengesa Warby Parker akaiswa nechinangwa chekupa maziso epamusoro pamutengo usingabhadharwi paanova zita rakakurumbira pakati pemabhizimisi evanhu vane hutano. Chiuno, izvo zvinozivikanwa zvikuru nevechibvumirano nemasangano asiri ekusvitsa sa VisionSpring kuti ave nechokwadi chekuti magirazi maviri anotengesa, maviri anopa kune mumwe munhu anoshaiwa.
Vakagadzirisa vavariro yavo nekukwevera vashandi vanoda kudzorera kana vachiita kutenga zvakakodzera. Warby inofanidza imwe-ye-imwe mumashamba egema.
WeWood
Imwe-ye-imwe muenzaniso inozadzika nenzira yakasiyana neimwe nekambani yekurinda WeWood. Gore rimwechete mushure mokunge kambani yacho yakatangwa muItaly nemumwe muItaly mudiwa uye vaviri vezvematongerwo enyika vanoziva, WeWood yakabatana neAmerica Forests, iyo isina maturo inotarisa pakudzivirira uye kudzorerazve miti inonaya mvura.
Kuti vatsigire chikonzero chacho, vatsigiri vakafungisisa muenzaniso wakasiyana-siyana, "iwe unotenga zororo, tinosima muti." Kuedza kwekambani kwave kwakaguma mumiti inopfuura 350,000 kunyika.
Mukuedza kuva nehuwandu hwemagariro evanhu semabhizimisi, WeWood maziso anogadzirwa kubva mumatanda akaoma kuitira kuti arege kuparadza zvimwe zviwanikwa.
Nzira dzeKushandisa Makambani Okushandisa Kushandisa CSR
Mhando dzose dzemakambani ekufambisa kubva kumahotera kumakwikwi ehurumende kunotambira mabhuku anobatsirwa nemari nemitemo inoda kuchengetedzwa, zvinokosha kuti makambani aya ari kuita chikamu chavo kuvadzivirira uye kudzorera kumapotenhe akavapoteredza. Kune nzira dzakawanda dzakasiyana dzekuita zvakanaka; imwe-ye-imwe muenzaniso yakarurama, zvakanaka, imwe.
Sezvo chinonyanya kukosha ndechokuti makambani adzorere, pane mikana isina kukwana yemakambani ekufambisa ekushandisa CSR mumabhizimisi avo. Imwe nzira iri nyore kuti makambani atange kutanga nekugadzira kubatana pamwe nemasangano asina ruzivo kana masangano emunharaunda, zvakadai seThe Company Store yakagadzira naRonald McDonald House.
Nokuvaka ukama uhwu, masangano ekufambisa aigona kukwanisa kuita bhizinesi sechinyakare, asi achibatsirawo nzvimbo dzavo.
Mazano emunharaunda inzira dzakakosha dzekubatanidzwa. Nzvimbo dzakawanda dzehotera uye nzvimbo dzekuenda kunzvimbo dziri munzvimbo dzisinganzwisisiki kana dzisina mbiri dzinoda kutarisirwa nekuchengetedzwa kwakakosha. Kutsigira izvi kuchengetedzwa kuburikidza nemipiro kana kuzvipira kunogona kufamba munzira yakareba munharaunda inotarisana nekutarisa.
Kana mafambiro ari kutarisa kuti aite zvakakonzera uye kugadzira dhizimusi rinochengetedza zvevanhu munharaunda yaro, makambani mumakambani anofanirwa kutarisa kuedza kushanda kwaro kusimba . Kushandisa Toms kana Warby Parker semuenzaniso, makambani ekufambisa ndege anogona kufunga nezvekugadzira hurongwa hwemakiromita anenge gumi nemazana gumi nerimwe, hunoenda kune mumwe munhu anenge achida kufamba (ie kureva kurapwa) asingakwanisi kuwana.
Panewo mukana wemakambani ekugadzirisa mufananidzo kuti atenderane nezvido zvavo, sezvakaitwa WeWood. Kana hotera yakasununguka kana nzvimbo yakasununguka inenge isina chikamu kune chimwe chinokonzera, inogona kuisa pfungwa pakupa mhiko kune sangano rinobatanidzwa rega roga rakagara.
Basa rehutano haisi chinhu chaicho, asi pane mararamiro ehupenyu uye chinhu chinoshandiswa nevatengi vanofungisisa vasati vatenga Nazhinji maindasitiri, kutengesa, kushandura uye kunyatsobatanidza miitiro iyi chinhu chinokosha chekubudirira, kufanana, uye hupenyu hurefu.
Kana kufamba kunotarisa kune mienzaniso yezvigadzirwa zvekutengesa, vanogona kudzidza nzira dzekudzivirira nzvimbo, nzvimbo, uye zvigadzirwa izvo zvaro nheyo dzebhizimusi.