Nzira yei maxamize yekufambisa mapurogiramu
Chinhu chakanaka chekufamba kwebhizimisi chakabatana nekukurudzirwa kufamba. Kukurudzira kunokufambisa kunofambidzana nebhizimisi yakagadzirirwa kukurudzira kana kukurudzira kubatsira mabhizimisi kuti abudirire.
Kuti uwane zvakawanda nezvekukurudzirwa kufamba, About.com Business Travel Guide David A. Kelly akabvunzurudza Melissa Van Dyke, purezidhendi weThe Incentive Research Foundation, sangano risingaiti purogiramu rinobhadhara zvidzidzo zvekutsvakurudza uye rinokurudzira michina yezvinokurudzira zvemhizha, se pamwe nekubatsira masangano kukura maitiro anobatsira ekuvandudza nekushanda.
Ndeapi mabhizimisi ekufambisa / vashandi vanokurudzira zvirongwa?
Kwemakumi emakumi emakore, vatungamiri uye vadzidzisi vemabhizimisi vakashandisa vimbiso yekuenda kune dzimwe nzvimbo dzinofadza kana dzisinganzwisisiki sechinhu chinokurudzira pamwe chete nevari mukati mavo nevashandi vekutsvaga. Izvo vanhu vakawanda vasingazvizivi, zvisinei, ndezvekuti pamusoro pehafu yehafu yekupfuura kwakave nekutsvakurudza kwakawanda-kutsvakurudza-kwakagadzirirwa uye nzira dzakanakisisa dzakagadzirwa pamusana pekufambisa kufamba. Saizvozvowo, mhizha rose revashandi ikozvino riripo neunyanzvi mune nguva uye sei kuti ingashandise sei kukurudzira kufamba sechisimba chinokurudzira mukati memasangano.
Sezvimwe chikamu chekudzidza kwayo, "Anatomy of Incentive Travel Program," Incentive Research Foundation yakapa tsanangudzo inotevera yeChititive Travel Programs:
"Kukurudzira Maitiro Okufambisa inzira yekukurudzira kuwedzera kubudirira kana kuzadzisa zvinangwa zvebhizimisi umo vatori vechikamu vanowana mubairo zvichienderana nehuwandu hwekubudirira hunoitwa nevatungamiri. Earners vanopiwa mubayiro nerwendo uye purogiramu yakagadzirirwa kuziva vanowana zvavanenge vaita . "
Ndiani anofanira kuva navo uye nei?
Munenge mumasangano ose, zvinokurudzira zvirongwa zvekufambisa zvinowanzoshandiswa senzvimbo yekukurudzira mukati kana kunze kwekutengesa mapoka, asi chero sangano kana boka rebasa rinogona kuvashandisa zvinobudirira apo pane mukana wekubudirira kana zvinangwa zvisina kuitwa basa.
Ongororo yapfuura yakaitwa naStolovitch, Clark naCondly vakatora danho rechitanhatu rinobatsira vadzidzisi vepurogiramu kuti vaone kuti zvinokurudzirwa zvinoshanda sei uye zvinopa mirayiridzo yekushandiswa.
Chiitiko chekutanga cheUno Improvement neIncentives (PIBI) muenzaniso ndiyo yekuongorora. Pakati pechirongwa chekugadzirisa chirongwa chekugadzirisa uko pane zvipakati zviripo pakati pezvinangwa zvehurongwa uye kushanda kwekambani uye apo chinokurudzira ndicho chikonzero chinokonzera. Chinokosha pakuongorora uku ndechekuita kuti vateereri vatungamiri vave vane unyanzvi uye zvishandiso zvinodiwa kuti vavhare gaka rakadikanwa. Kana izvi zvikavapo, zvino chirongwa chekufambisa chinokurudzira chinogona kunge chiri chisimba chakasimba.
Ndeipi mimwe mienzaniso yekukurudzira zvirongwa uye kukosha kwavanopa?
Mu "Long Term Impact of Incentive Kufamba paInishuwarenzi" tsvakurudzo yakawana kuti mari yose yehurongwa hwekufambisa kune mumwe munhu akakodzera (uye vaenzi vavo) yaiva inenge madhora 2 600. Kushandisa mutengo wegore roga roga we $ 2 181 kune avo vanogona uye pakati pevashandi pamwedzi yekutengesa kwema $ 859 pamushandi asingakodzeri, mari yekubhadhara yepurogiramu yakanga inopfuura mwedzi miviri.
MuIt Anatomy yeInstentive Travel Program (ITP) vatsvakurudzi vakakwanisa kuratidza kuti vashandi vakakomborerwa vanowanzoita zviri nani nekugara nekambani yavo kwenguva refu kupfuura vezera ravo. Net inoshandiswa mari uye hutori hwevatori vechikamu muItP hwakanga hwakakwirira zvikuru kune avo vasina kuita.
Pakati pevashandi vanosvika 105 vakapinda rwendo rweHurumende rwekukurudzira, 55% vaiva nehuwandu hwekushanda kwepamusoro uye hutano hwemakore mana kana kupfuura (hukuru kwazvo kupfuura mushandi wevashandi), uye 88.5 muzana vaiva nezvikwereti zvepamusoro zvekushanda. Asi zvikwereti zvekukurudzira mazano epamberi haisi mari chete uye nenhamba. Ichi chidzidzo chinorondedzera huwandu hwehupfumi hwehutano, kusanganisira hutano hwakanaka hwehutano uye mamiriro ekunze uye hwakarondedzera zvakanakira kumunharaunda chirongwa chekufamba chakashandira.
Zvimwe zvidzidzo zvidzidzo:
- Channel Incentive Travel Case Study
- Kusarudzwa Kwakagadziriswa Kubatsira Kuongorora Chiitiko Chekudzidza
Ndezvipi zvinetso zvinosanganiswa nekuisa pamwe purogiramu?
Zvinonyanya zvinetso nemapurogiramu anowanzove ari mukati mehutano hwakasimba uye kuita chirongwa chinobudirira chinoratidza zvimwe zvekudzoka.
Izvo zvekuongorora kweICTP zvakapa zvinhu zvishanu zvakakurudzirwa zvekukurudzira Kufambira mberi kwekufambisa kuti kubudirire. Kuwedzerwa, kuti kuwedzere kubatsirwa kwegadziriro yekufambisa inokurudzirwa tsvakurudzo yakagumisa chiitiko chekufambisa chiitiko chinofanira kusanganisira:
- Mitsara yekuwana uye yekusarudza yemubairo inofanira kunge yakanyatsobatanidzwa kune zvinangwa zvebhizimisi
- Kukurukurirana pamusoro pegurogiramu uye vatori vechikamu vanofambira mberi kune zvinangwa zvinofanira kuva zvakajeka uye zvisingachinji.
- Kugadzirwa kwepurogiramu yekufambisa, kusanganisira nzvimbo dzinofadza, nguva dzekushandura uye nguva yekuzorora yevari kuwana, inofanira kuwedzera kune mufaro mukuru
- Vatevedzeri uye vatungamiri vakuru vanofanira kuita sevane simba kuti vatsigire kuzvipira kwekambani purogiramu yekubhadhara uye kubvuma
- Ikambani inofanira kuchengetedza zvinyorwa zvakajeka zvinoratidza kubereka kwevanowana uye zvipo zvavo kumari yemari yekambani.
- kuonekwa kwevanowana
- kushanyira mikana yevanokurudzira zvikuru kuvaka hukama nevamwe vanoita zvepamusoro uye mashizha makuru
- kubatana pakati pevatambi vepamusoro uye vatungamiri pamusoro pezvakanaka uye mazano
- chinangwa chevashandi kuti varambe vachiita basa guru.
Zvakawanda zvakagadziriswa zvinosanganiswa sei kusanganisira muitiro wekufambisa kwekukurudzira zvinowanzova dambudziko nevarongorori zvino vachibvumira vatori vechikamu kuti vashandise anenge 30% yezvavanowana mumisangano.
Chii chinonzi ROI pane izvi mapurogiramu?
Mukutsvakurudza kwekutsvakurudza, "Ko Kufambisa Kunokurudzira Kunovandudza Kubudirira? "IRF yakawana kuti Incentive kufamba ndiyo yekutengeserana zvishandiso inoshanda zvakanaka mukusimudzira kutengesa kwekuita. Munyaya yekudzidzira kambani yekugadzira yakawedzera ne18% pavhareji.
Muchidzidzo "Kuenzanisa ROI yeZvinhu Zvokukudziridza Zvirongwa" muenzaniso ROI pane Dhinda Sales Sales Program uchishandisa Post-Hoc data seboka rekutonga raiva 112%.
Kubudirira kwezvirongwa izvi zvakasununguka, zvisinei, zvinoenderana nokuti chirongwa chakagadzirirwa uye chakaitwa sei. Muchidzidzo chacho, "Kuongorora Nzira dzeZvitsva Zvokukuridzira Zvirongwa" chidzidzo chakawana kuti kana sangano risina kukonzera kuchinja kwaidiwa kuitika kumucheto nekudzika, nzira dzekufambisa Hurongwa hweZvitsi dzaizopa -92% ROI. Zvisinei, apo kuchinja uku kwakaonekwa uye kushandiswa, purogiramu yakaona ROI chaiyo ye 84%.
Ndezvipi zvinoitika zvino?
Icho chinonyanya kuitika muInstentive Travel Programs (uye nhamba yakatarwa yevaronga vari kushandisa zvisarudzo izvi) ndeyi:
- Social Media kuti ikurudzire (40%)
- Virtual (33%)
- Mutoro wezvemagariro evanhu (33%)
- Wellness (33%)
- Game mechanics kana gamification (12%)