Q & A neContiki CEO Casper Urhammer

Kuramba uri pamusoro pemaketheni emireniyoni

Ungamboshamisika kuti chii chakafanana nekumhanya kambani yenyika yevashanyi? Takazviita. Saka, takagara pasi naCasper Urhammer, CEO weContiki Vacations. Iyo kambani chikamu cheThe Travel Corporation, mhuri yezvikwata zvinosanganisira Insight Vacations, Trafalgar, The Red Carnation Hotel Collection uye Uniworld Boutique River Cruise Collection. Contiki inonyanya kutarisa kune vanofamba makore 18-35.

Asati atora nzvimbo iyi munaSeptember 2014, Urhammer aiva mutungamiri mukuru weGroupon Australia neNew Zealand uye mubatsiri weBroupon Denmark.

Ndiyewo mufambi wenyika, chiito hapana mubvunzo kuti chinoshanda mune gig yake yemazuva ano. Akararama munyika yose, achitanga bhizinesi mu tech tech. Uye mweya weUrihammer's (iye anonzi skydiver inofadza) inomupa chimwe chinhu chakafanana nemamiriro ekumesa mireniyadhi iye ari kutongwa nekusvika.

Akazvarwa uye akakurira kuDenmark, Urhammer ane chikwata chebhizimisi chekutengeserana mumutemo wenyika dzakawanda. Anogara kuGeneva asi akataura neAng.com.com paItaly Corp. mahofisi makuru muAnaheim, CA.

Contiki's credo is #NOREGRETS. Ihwo huzivi hwechokwadi hunoshanda kuna Urhammer.

Mubvunzo: Hauna kutora basa kwenguva refu. Ndezvipi zviratidzo zvako?

A: Iri ibhizimisi rakanaka chaizvo. Hapana chakavhuniwa. Hapana chinofanira kugadziriswa. Tiri kuita zvakanaka. Tiri kutora chimwe chinhu mumamiriro akanaka kwazvo uye tichiva nechokwadi kuti inoramba ichikura. Tine mukana wekuti tive nehuwandu hwatinoita. Munhu wese ari kutaura pamusoro pezviuru zvemakore mazuva ano. Tanga tichishanda navo isati yatonhora.

Tanga tichiita izvi kwemakore makumi mashanu. Basa redu seboka nderekuvabata, kuvatsigira kusvika vese vane makumi matatu, vozoisa mumaoko edu kune mamwe mazita. Zvakakosha kunoshamisa kuti ugare wakakosha.

Mubvunzo: Ko mamiriro ako ezvinhu mune teknolojia inobatsira iwe here?

A: Kuurayiwa uye kutengeswa kwechigadzirwa ndicho chigadzirwa chepasi, asi chakanaka.

Kune hutano hwakawanda uye ruzivo mukambani iyi. Kune synergies zvechokwadi, nekuve chikamu chekambani yakakura ine pfuma yakakosha. Vanhu vanouya kuzoshandira Travel Corporation uye vanoramba hupenyu hwose.

Zvose zvinhu zvandinounza kubva mubhuku re digital, ndezvekushandura izvozvi mune chimwe chinhu chakakosha pane izvi. Tiri kutarisa zvinhu zvakadai sekushandisa izvo Millennials dzinoshandisa. Zvese zvatiri kuita ndevashandi centric. Tine webhumo imwecheteyo kwemakore masere. Tiri kuidzivisa zvakare. Takaita zvakawanda zvekutsvakurudza kuti tingarishandura sei. Tichaita kuti zvive nyore kuvanhu kuti vaongorore kana Contiki ndiyo chisarudzo chakanaka kwavari. Tiri kutochinja zvachose teknolojia. Ichakurumidza kutanga imwe nguva kumavambo 2016.

Mubvunzo: Mireniyadhi vanoita zvose pafoni dzavo mazuva ano, handizvo here?

A: Hongu uye ndicho chikonzero isu tiri kunyanya kushanyira foni. Zviri nyore kwazvo kuita zvinhu zvakakura zvekombiyuta inoita zvakasiyana. Isu tinozorodzawo App yedu. Ichava chirongwa chekukurukurirana, iwe unogona kutaura pamberi, shure uye panguva yekushanya pamwe nevamwe vafambi. Iwe unogona kutaurirana nevanhu vachange vari pazorwendo rwenyu. Iwe unokwanisa kuwana nzira, iwe uchaziva mamiriro okunze. Chinangwa chikuru chichave chiri kuramba uchitarisana neavo vamunofamba navo.

Mubvunzo: Zvakadini nevashanyi vangave vaduku kune zviuru zvemakore? Uri kutarisira here zvinoenderana nazvo?

A: Haisi kungotaura nezvemireniyari. Gen Y iri kuuya kuzere pakona. Saka tinoda kuve nechokwadi chokuti chikwata chichagara kwemakore mashanu kusvika gumi. Asi zvakare inofanira kuva yakaoma uye yakanyatsogadzikana zvakakwana kuti iwane izvo chizvarwa chinotevera chichada. Panguva ino, ini handina ruzive kuti chii icho chingava.

Mubvunzo: Maitiro ekutengesa akashandurwa sei kusvika kune vanotengesa vatengi?

A: Mazuva aunogona kuisa chikwata mupepeta uye kumirira kuti foni kuvhara yakapera. Ndizvo zvakaita mazuva aungangotumira mabhurocha. Tiri kuita zvigadzirwa-zvinotengeswa. Isu tinobudisa zvinyorwa. Isu tinoshanda nevanokurudzira sevakakurumbira Iwe Tubers. Gore rapera takashanda nemumwe weredzi kubva muNew of Thrones kutaurira nyaya pavhidhiyo uye takagovera vhidhiyo iyoyo.

Izvozvo zvinogutsikana izvo vechidiki vanogona kufanana nazvo. Iyo nzira inonakidza yevechidiki kudzidza pamusoro pedu. Inoshandisa marara kuvimba. Ndizvo zvatinotengesa mutengo wedu nhasi.

Mubvunzo: Saka uri kutaura kuti kuparidzira kwetsika hakushandi kwauri zvakare?

A: Tinogutsikana-uye tinogona kuita zvigadzirwa. Zvemagariro evanhu, mavhidhiyo, mimhanzi. Iyi nzvimbo inonakidza inonakidza. Kuparidzirwa kwatinowana pazviri kunoshamisa. Somuenzaniso, tinoita chimwe chinhu kamwechete pagore chinonzi Road Trip. Tinotora anenge anenge gumi akakurumbira Iwe Tubers uri pedyo nesu. Vamwe vavo vane mamiriyoni evateveri. Chimwe mamiriyoni maonero kuYeyon akafanana neheteti yeTV kuBravo. Kuparadzirwa kukuru.

Isu tinotora zvinopisa pasi pose. Tinovapa chiitiko chinonakidza. Vanonyora mavhidhiyo uye tinowana huwandu huwandu hwemamiriyoni emaonero. Ndiyo nzira yedu yekusvika kuvanhu nekuudza nyaya yeContiki.

Mubvunzo: Ndezvipi zvimwe zvatinogadzirisa?

A: Tinobudisa gore negore, mavhidhiyo 20-25. Tiri kushanda nevarume vanofarira chaizvo vane chiratidzo pane MTV. Inonzi Upenyu Hwakavigwa . Zvinhu zana zvaunofanira kuita usati wafa. Vakatamba basketball ne Obama. Takaronga kuti vave newa na Prince Harry muLondon. Ndizvo zvinoratidzwa neTV, vechidiki vane chido choupenyu. Ndiyo marati akakwana akakodzera kwatiri. Takavatora kumativi ose eEurope nevakunda vemakwikwi anonzi Epic Bucket List. Tine makumi ezviuru zvezvinyorwa.

Takapfuura neEgypt neEurope. Takapedza mari yakazara yekupa vaduku ava nguva yehupenyu hwavo. Fungidzira kutora vanhu vashanu paurwendo rwavo rweroto pamwe nemhare dzavo dzavanowanzoona paTV. Kwatiri, ndiko kutengesa kwakanaka. Zvakare takazoguma tine video huru munzira. Mavhidhiyo aya ari muchiteshi chedu cheVideo, chiri pamitambo inopesvedzera. Tinopedza mari yakawanda tichirima, tichiikurira kune vatengi nenzira dzakasiyana-siyana. Tinopedza huwandu hwebhadharo redu rekutengesa pane izvozvo.

Mubvunzo: Izvozvo zvakakosha sei mutengesero? Iwe une nzira yekuienzanisa?

A: Dhavhidha mazuva ano ose ane chokuita nemasvomhu. Kana iwe uchiratidza mavhidhiyo aya akawanda, unoziva kuti vangani vanozopfuurira kuburikidza newebsite. Zvose masvomhu. Izvozvo zvinoshandiswa muna 2015. Asi isu hatisi kushandisa teknolojia yekushandisa teknolojia yega. Zvose pamusoro pokupa vanhu kunzwisisa kwakanakisisa kweContiki.

Mubvunzo: Saka hausi kutenga zvizivo mumagazini zvakare?

A: Kana iwe uchireva zvinotengeswa mumagazini ekufamba, hatisi kuita zvakawanda. Isu tiri kunyanya kutenga vatengi uye paIndaneti. Zvinyorwa iwe unogona kuvhara kuti uende kune webhusaiti yedu. Zvisinei, mabhurocha maitiro ezvigadzirwa zvedu. Vachine zvakawanda zvakakosha kwatiri. Ivhareji yemakore yevatengi vedu muU.S. is 27. Panguva iyoyo muhupenyu hwavo, pavanenge vachifamba rwendo nesu, zvichida ndiyo inonyanya kukosha yavakaita. Bhurocha racho rinosimbisa kuti zvavanoita nemari yavo zvakakosha. Vacharatidza shamwari dzavo uye vachikurukurirana, nyora manotsi. Bhurocha racho rinokosha zvikuru. Tinofanirwa kunge tiri pabhota naro gore negore.

Mubvunzo: Tipei maonero ekushanda kwakaitwa neContiki.

A: Tine maitiro munyika 55. Tine zvikwata zvekutengesa mune zvinomwe. Tine magetsi, makambani uye mapoka emakambani. Izvo zviitiko zvebhizimisi kumakurukota ekutarisa vatungamiri nevatungamiri uye ipapo kwandiri. Ndine vanhu vakachenjera zvikuru vane unyanzvi pane zvavanoita. Ndizvo chaizvo bhizimusi renyika yose. Ndiri kugara muGeneva uye ndinofamba mazuva 200 pagore. Kusvika pakuguma kwezuva rekushanda kweEurope, America inomuka. Uye apo America icharara, Australia inomuka. Zvose zvinoshanda zvakanaka chaizvo. Gore rava kunonoka, takasimudza masere ezana, tichiita zvepfumbamwe nemapfumbamwe. Mukutaura kwenhamba chaiyo, izvi zvakanyanya.

Mubvunzo: Varipi Millennials vanoenda kune mazuva ano?

A: Tine purogiramu inonzi Japan Isingaiti. Izvozvo zvave zvakakunda mukurumbira sekuti iwe haungatendi. Icho chiduku chinotyisa kune zviuru zvemakore. Iwe unofanirwa kuenda kune imwe nzvimbo ipapo uye tine purogiramu yakakwana.

Kufambisa uye kufamba-famba kunoshamisawo kunoshamisa kwatiri. Takafamba-famba kuEurope neAsia, ndakabatana nechikepe cheCroatia. Zvaive zvakanaka kuona Mutambo weZvondo nzvimbo uye ona ma dolphin achikwira kumativi ose mumvura. Tine zvikepe zvine gumi zvatinotora ipapo. Vanonyatsosununguka uye vanobata vatasviki makumi mashanu kana kupfuura.

Mubvunzo: Contiki akaisa Mutambo weStart Styles gore rapera. Icho chiri kuratidza kubudirira here?

A: Zvakanaka chaizvo. Zvatakatamburira kuita pakutanga zvakasiyana. Takanga tisingadi kuenzaniswa muchikamu chimwe chete nokuti tine maitiro 300 akasiyana. Kufamba Styles inzira yakanaka yokuti titsanangure izvozvo. Zvakatibatsira chaizvo kuzviisa isu pachedu. Zvimwe zvikamu zvakakurumbira kune vamwe. Kurwisa uye High Energy ndiyo mienzaniso miviri. Asi haasi munhu wose anoda kumuka mangwanani uye kugara kunze kweusiku usiku. Vanhu vanoda zvinhu zvakasiyana. Ndicho chikonzero kufamba kwekutsika kwakatangwa.

Mubvunzo: Zvakadini nerwendo rutsva? Zvakakosha here kukudziridza?

A: Hatisi kuzouya nezvinhu zvakawanda zvitsva. Zvimwe zvezendo idzi hazvina kuchinja kubva kumavambo makumi mapfumbamwe. Vatoita zvinhu zvakanaka. Vanoenda kunzvimbo dzakarurama. Tine mukana uye takakomborerwa. Tine zvimwe zvinonakidza zvinoita. Takashanda pamwe nevamwe vatakaro kubva kambani yatanga. Dzimwe nguva ndiyo yechipiri kana yechitatu yechizvarwa chemhuri imwechete inoshanda nesu. Isu tine hukama hwakasimba hunoshamisa, kunyanya kuEurope. Iyi ndiyo purogiramu yedu yekare uye yakakura. Haigoni kurohwa.

Mubvunzo: Saka, zvinhu izvo 18-35 zvekare zvavanotsvaka hazvina kushanduka muhafu yezana remakore?

A: Zvechokwadi vane. Asi Eiffel Tower ichiri yakakura. Tinoenda kunzvimbo dzakakurumbira kuti tione zvinhu zvakakurumbira. Izvo zvichiri kushanda. Tingave takashandura mamwe emaresitorendi ari munzira uye zvirokwazvo tinoitengesa zvakasiyana. Zvimwe zvezvisarudzo zvakachinja. Hatina kufamba mumakore makumi mashanu apfuura. Isu tatova nekushanduka. Asi nheyo yezvatinoita uye zvatinoona yakaramba iri yakafanana. Chimiro chevanhu, zvinonakidza uye zviitiko zvinoramba zvakafanana.

Mubvunzo: Vanhu veEurope vanoda kuona zvinhu zvakafanana seNorth America?

A: Nyika iri kuva nzvimbo duku. Kune mufambi, iyo inounza mukana wekutora zvinhu izvo makore apfuura zvingave zvakaoma zvikuru. Takatanga kubuda kutenderera kuEurope. Ndiyo nheyo dzeContiki. Asi nhasi, isu tinewo mazendo kuAsia. Iwe unogona kuenda kuchiwi chinokambaira muThailand. Tine marwendo muLatin America. Pasina nguva refu, ndakanga ndiri muPeru . Ndakaita Inca Trail kuMachu Picchu. Gore rino, takave nemvumo yekuita Inca Trail yezuva mana.

Mubvunzo: Tiudzei nezveInca Trail.

A: Ndeyekare. Ndizvo zvaunotarisira. Ndakaita zuva rimwe zuva. Paunofamba muInca Trail, unowanzozviita mumapoka. Kune mhuka dzakawanda kwazvo. Vanonzwa iwe uchiuya uye vanovanza. Ndakasarudza kumhanya nenzira iyi. Ndakakwanisa kufamba nekukurumidza zvokuti mhuka dzakanga dzisina mukana wokuviga. Ndakaona zvinhu zvinoshamisa zvikuru. Shiri dzausingagoni kunyange kufunga. Ndakaona bhuru dzemahara dzimire. Iwe unongotanga kumativi ose. Ndakaona raccoons tsvuku. Yaiva nzira yakanaka yekuzviona.

Mubvunzo: Zvinonzwika iwe uri kuedza kuwana zvakawanda zvekushanyira sezvinobvira.

A: Mikana yose ndinogona, ndinoshanyira. Zvakakosha kuti urambe uchitarisana nevashanyi mumakore makumi maviri. Ndinoudza vanhu kuti ndini ani. Kazhinji ivo vanoda kuziva zuva rokutanga kana kuti. Asi mushure mezuva vaisagona kutarisira zvishoma. Ndinoenda kubha uye ndinoronga kunwa uye dzimwe nguva vanhu vanouya kuzotaura. Inguva yakanaka.

Mubvunzo: Wakadzidza zvakawanda kubva kusangana nevatengi vako here?

A: Hongu, uye yakatanga pazuva rangu rokutanga pabasa. Ndakabatanidzwa nerwendo muLondon uye ndakafamba navo kwemazuva mashoma. Ndakasangana nemusikana muduku akanaka kubva kuArizona. Aive chaiye munhu wokutanga wandakataura naye. Ndakamubvunza kuti chinangwa chake chekutora rwendo ndechei. Akati kwandiri, 'Casper, ndini iye wokutanga mumhuri yangu kusiya America. Ndakanga ndiine chido chinopisa chokutora rwendo urwu. Hazvisi nyore nokuti ini handisi kubva kumhuri yakafuma. Ndinoshanda kuSwayenzi uye ndave ndichitora mari yangu yese uye ndinoisa zvose zvandinokwanisa. Zvakanditora makore mana. Ndakatodya zvakanyanya zvepasi pepasi uye ndakawana mapaundi maviri. Asi ini ndakazviita. '

Iwe unogona kufungidzira kuti kuzvininipisa kwaiva sei? Ndichagara ndichimuchengeta mupfungwa dzangu. Kuva nechokuita icho chiitiko chekutanga chaiye chaicho chipo. Mutoro wangu mukuru ndeyekuita nechokwadi kuti mumwe nomumwe anofamba anofambira parwendo anowana nguva yehupenyu hwake.

Mubvunzo: Zvakadini nekudzokorora nekuita bhizinesi?

A: Zvinowanzoitika. Asi kazhinji tinoona vanhu vachifamba vari voga. Zvinopfuura hafu yebhizimisi, chaizvoizvo. Ndiyo chigadzirwa chakakwana cheiyo. Inonyatsokurudzira boka racho kunzwa kana iwe uri parwendo. Munhu wese anokwanisa kuva nenguva yakanaka, pasinei nokuti unoenda sevakaroorana kana kuti moga. Kana zviri zvevanhu, pane zvigadzidzo zvepanyama zvekudzokorora bhizinesi. Pane chimwe chinhu chazvo. Tinoda kuwedzera.

Tinoona kuti nguva yekutanga kana vafambi vechipiri-nguva vanouya kwatiri uye vanowana kuvimba. Tinovadzidzisa kuti vave vafambi. Zvichida nguva yechitatu kana yechina, ivo vachaenda voga. Dzimwe nguva vanoita hupenyu hwemazuva ose huripo paContiki.

Nzendo dzedu hadzisi kukura zvakanyanya. Iko kushandiswa kukuru kunenge kuri kuramba kuri kutsva. Ifilosofi yandinoda kuuya nayo inofanirwa kuti ini ndiyo inonzi chivako chekutanga. Iwe unoda kuve nechokwadi kuti matese ako ose ekubatisa pfungwa ari pamusoro pekutanga. Uber yakanaka kwazvo nezvayo. Apo motokari inouya yakachena. Mutyairi anotakura sutu. Anokutarisira zvakanaka. Anokutumira risiti ne email. Avo vanobatanidza pfungwa dzose dzakanaka.

Tine zvigunwe zvinyorwa, zvakadai sewebsite yedu neApp; kudana nzvimbo, vatariri vanofambira. Tinofanirwa kuva pamusoro pemutsetse wekutanga kune wese wavo. Tinofanira kuwana mapepa atinogona kuwira pasi uye ivo vagadzirisa zvinhu. Somuenzaniso, takaona kuti nzvimbo yatinotanga marwendo edu muLondon haisi akakwana. Icho hachiratidze chikamu. Saka, tiri kuchinja zvinhu. Tinoda kuva Red Bull, Apple kana Go Pro yebhizimusi. Kunze kwekombiyuta tinovandudza marimi edu kuitira kuti nguva yose yamunobatanidzwa nemuchina wedu, inofanirwa kuva inofadza.

Mubvunzo: Uri kuronga kuti usvike kune mamwe mafambi ekufambisa nezvekutengesa Contiki?

A: Tiri nguva dzose tichitsvaga vatengi vanobatana navo. Tichiri kuita zviratidzo zvokutengeserana. Zvose zvese tinoshanda pamwe neimwe nzira. Muduku kana mukuru, ndine chido kune vose. Ivo vanokosha zvikuru kwatiri. Ndinoda kuve nechokwadi kuti tinogara pedyo navo uye tinovatsigira. Misika yedu yeAmerica yave yakakura kudarika iyo nhasi uye tinoda kudzoka zvakare mubhizinesi iyo.

Tine zvimwe zvirongwa zvekuita kuti zvive nyore kune vamiririri kuwana ruzivo pamusoro peContiki. Pari zvino tiri kuvimba nechedu rakanaka kwazvo revatengesi vekutengesa. Hatigoni kusvika kune wese. Vamwe vanhu vanofanirwawo kusvika kwatiri. Agent anokwanisa kuuya kwatiri uye isu tichavaudza chaizvo zvavanofanira kuita. Vaya vanoda kushanda nemamiriyoni emakore, tinovagamuchira. Vamwe vevatengesi vanobudirira zvikuru vari mumakumi mashanu uye makumi matanhatu. Ndangosangana nevamwe vashandi vakatengesa kupfuura 100 Contiki mavara gore kusvika nhasi. Fungidzira zvavanoita. Haisi yakaderera matikiti.